BrandingBrand platformNamingStorytellingBrand content360° Marketing strategyArt directionLogoVisual identityDesign d'ObjetPackagingPublishingPrintMerchandisingDigitalWeb designWeb MarketingShowcase websiteE-commerce site
Soins Graphiques is a Paris-based design studio founded by Pierre Tachon.
We work with gastronomy houses, chefs, hotels & restaurants, winemakers, artisans and luxury brands, wherever substance and form are inseparable.

Our practice brings together strategy, visual identity, art direction, object design, editorial design and digital. We commit fully, with conviction.
PREMIERS SOINS
Gather the words, read the silences. 
See clearly & listen closely, first.
SOINS SIGNATURE
Shaping, crafting and reimagining a world that feels like your own. Your project comes to life.
SOINS NOURRICIERS
Share, connect, build a sense of trust.
Welcome uncertainty, nurture ideas, create space for freedom. This care and attention to design lays the ground for trust and co-creation.
SOINS INFINIS
Shape a direction, carry the brand forward. Rather than respond to one-off briefs, we help your story evolve over time.
Strategy & Branding
Brand strategy
Brand platform
Naming
Storytelling
360° Marketing strategy
Brand content
Identity & Creation
Art direction
Logo & visual identity
Object design & packaging
Editorial & print
Interior design
Merchandising
digital
Web design
Digital Marketing
E-commerce
Gastronomy & restaurants
Chefs, pastry chefs & chocolatiers
Food producers & gourmet food
Hotels & hospitality
Wine & Champagne
Spirits
Tableware & lifestyle
Beauty & fragrance
Luxury houses
Artisans & fine crafts
Publishing houses
Festivals & events
2016
Naturalité
Alain Ducasse / Romain Meder
Alain Ducasse Edition 
Grand Prix du Livre Pratique / 14e Nuit du Livre
2017
Frenchie
Gregory Marchand
Alain Ducasse Edition 
Prix Champagne Collet du Livre de Chef
2018
Fruits
Cedric Grolet
Alain Ducasse Edition
Prix spécial du jury Pierre-Christian Taittinger
2019
Le Grand Livre de la Charcuterie
Arnaud Nicolas / Fabien Pairon / Christian Segui
Alain Ducasse Edition
Grand Prix du Livre MOF
2020
Naturellement Libre
Romain Meder
Alain Ducasse Edition 
Prix Écrivains Gastronomes
2020
Opéra
Cedric Grolet
Alain Ducasse Edition 
Gourmand World Cookbook Awards
Best in the World (Pastry Professional)
2021
Le Grand Livre de la Naturalité
Alain Ducasse / Romain Meder / Jessica Préalpato
Alain Ducasse Edition
Prix Champagne Collet du Livre de Chef
aplus@soinsgraphiques.com
5 rue de Charonne
75011 Paris
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